User Pilot

JUNE 12, 2024

Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts. Work closely with sales teams to develop sales enablement materials, training programs , and competitive battle cards.

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52

SaaStr

NOVEMBER 1, 2024

Everything from positioning to messaging, to brand and sales enablement, all comes from the central HQ team. Across 10 different cohorts in their sales development academy, new hires join Snowflake as an SDR every month, so for them, it’s hard to write the right emails and get the right content.

Scale 284

Scale Sales Hiring Strategy Marketing 284

Sales Hacker

NOVEMBER 22, 2024

We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. The Future of Sales Enablement Sales enablement is undergoing a seismic shift. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept.

Sales Enablement 108

Sales Enablement Scale Sales Hiring Sales 108

Kellblog

JANUARY 29, 2025

In 2024, I think RAG established itself as a cornerstone technology for enterprise AI. Menlos The State of Generative AI in the Enterprise report shows RAG as the dominant and fastest-growing design pattern in enterprise AI. I think that companies, assisted by the rapid adoption of AI SDRs (e.g.,

Technical Review 79

Technical Review AI Search Software Review AI 79