Power of the Platform: A PM's Path to a Winning Product Experience

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Product teams need a complete, end-to-end solution to address their most common challenges. Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love.

Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. Director of Product, will explain common challenges product teams face, and share key learnings on:

The value of a complete production adoption platform
How to use analytics and guides to create better onboarding experiences, launch products, and drive product adoption
How to build feedback collection into your workflows to drive continuous improvement

This is an exclusive session you don't want to miss!

July 14, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT

Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

Brought to you by:

Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

Marcus Andrews

I design narratives, create go-to-market strategies, and launch products at Pendo.io as the Director of Product Marketing. Prior to Pendo, I was at HubSpot, and Google before that. I was part of the team that grew the startup Wildfire, which was acquired by Google in 2012. I am fascinated with innovation, startups, and new technology, and am an active member of the Product Marketing Community. I’m the host of the Product Marketing Experts Podcast, an ambassador for the Product Marketing Alliance, and write about product marketing strategy.

Keren Wexler

Hi! My name is Keren Wexler, I have over 20 years of experience in product & engineering and am currently managing a team of product managers at Pendo.io. Because I am responsible for multiple product areas, a big part of my day-to-day is looking for product-market fit, suggesting the right strategy, and making data-informed decisions about our product direction, strategy, and features. This makes me super passionate about tools that can help me incorporate data, customer feedback, and customer sentiment into my decision-making process.

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