Navigating the Product Tightrope: Balancing Innovation and Current User Demands

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In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base.

This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act. Through real-world examples and expert guidance, you will gain valuable insights into effectively managing the tension between innovation and current user demands, ultimately leading to the development of products that delight customers while driving business growth.

Learning Objectives:

Review the challenges of balancing innovation and current user demands: Explore the fundamental principles behind balancing innovation and user needs, and understand the potential consequences of neglecting either aspect
Align innovation with user needs: Learn techniques for gathering user feedback, analyzing market trends, and identifying unmet needs to ensure that innovative ideas align with user demands
Communicate and manage expectations: Develop communication skills to effectively convey the rationale behind product decisions that prioritize either innovation or current user demands. Learn strategies for managing stakeholder expectations and fostering a collaborative environment
Navigate the competitive landscape: Gain insights into the competitive landscape and learn how to differentiate the product while meeting current user demands, ensuring the product remains relevant in the market

August 23, 2023 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT

Brought to you by:

Jason Brett - Founder & Chief Product Officer, Product Coffee

For the last 20 years, Jason has dedicated his energy to building tribes and products that radically improve real people’s lives.

Most recently, Jason joined the Method team to help more companies in Atlanta elevate their digital strategy and customer experience, grow his company’s practice and footprint in the South, and develop a center of excellence around product personalization. Prior to joining Method, Jason led a global team of product managers at Acoustic, a marketing technology spinout from IBM. Jason came to IBM through the acquisition of Silverpop, where he assisted in inventing game-changing products like Universal Behavior to open up behavioral marketing technology, Smart Content to create a truly omnichannel marketing journey, Snooze to give consumers more control over their messaging subscriptions, and some amazing AI-powered products.

With these four companies, Jason has had the opportunity to grow and manage a $120M+ personalized marketing product portfolio, speak at events around the world, and help his customers evolve how they think about their marketing and daily tools.

Jason's passion for products and people extends outside of work too. Jason founded and continues to run the ProductCamp Atlanta “unconference” and the Product Coffee virtual meetup for product professionals, plus a community non-profit called Play Me Again Pianos, which brings together artists and musicians to spread a little joy by placing free public pianos all over the Atlanta metro area.

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