Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

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Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value?

Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer engagement. Walk away equipped with the tools needed to test and refine your usage-based model with minimal risk while setting a strong foundation for sustained revenue growth.

Objectives:

🔧 Pilot Planning Essentials: Learn to design a scalable, low-risk pilot that effectively gauges customer responses.
💬 Customer-Centric Metrics: Discover hot to align sales and marketing efforts with real usage insights to deepen customer engagement.
💰 Redefining Incentives: Explore innovative approaches to incentivize sales based on ongoing customer usage and value.
📊 Reducing Transition Risks: Understand how to validate your usage-based strategies before fully transitioning.
🚀 Unlocking Revenue Potential: Gain insights into how usage-based pilots can reveal your business’s true growth potential.

Start leveraging the power of a well-designed pilot to maximize your revenue impact in a usage-based model - Register Today!

📅 December 11, 2024 at 9:30am PT, 12:30pm ET, 5:30pm GMT

Use this publication’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

Brought to you by:

David Warren and Kevin O'Neill Stoll

David Warren

David Warren is the Senior Director of Subscription Strategy at Zuora, bringing years of experience in developing growth-focused subscription models. He leads initiatives to enhance customer engagement and lifetime value through innovative, data-driven strategies. Known for his expertise in the evolving subscription economy, David is a sought-after speaker on optimizing user experience and customer retention.

Kevin O'Neill Stoll

Kevin Stoll is the Founder of Deerfield Green, a boutique consulting firm specializing in helping businesses thrive in the recurring revenue model. With over 15 years of experience in the consulting industry, Kevin has partnered with 40+ clients across a diverse range of sectors, including Healthcare, High-Tech, Software Platforms, and Manufacturing, spanning the USA, Japan, Australia, and Europe.He has a proven track record of success in guiding companies through complex transformations, with a particular focus on:

• Multi-acquisition roll-ups: Expertly merging acquired ARR businesses to accelerate ROI.
• Programmatic M&A: Developing portfolio maturity of ARR within companies.
• Go-to-market strategies: Optimizing Marketing, Sales, Customer Success, Product, and Pricing for recurring revenue success.
• Subscription model pivots: Successfully transitioning core businesses to subscription and ARR models.

Kevin is a recognized thought leader in the subscription economy and a published Forbes contributor. He frequently shares his expertise with the boards of his clients, providing strategic guidance on navigating the complexities of recurring revenue.

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