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Beyond Product-led Growth, 7 Lessons Learned in Product-Led Scaling (Podcast #490 and Video)

SaaStr

Product-led scaling isn’t about growth hacking, and it can be challenging no matter where you’re starting. Rachel Wolan, Dropbox GM, shares wisdom from her years of experience in product-led scaling at Talkdesk, LiveRamp, and Dropbox to help you better scale your company. . What is Product-Led Scaling?

Scale 284
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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders? You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. You will need a VP of Product to scale your roadmap. But you won’t scale past $4m-$5m without a true, seasoned VP of Engineering. As are you.

Scale 274
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Growth hacking was invented with a mint julep and two beers

Hitenism

We would hire these expensive marketing executives who came from large companies because we thought they knew how to scale. Many of us who have been working on growth for the last 7 years have developed frameworks that we use daily to drive growth consistently. Growth is now a system. And no one was talking about it.

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The #1 Reason CMOs Fail

SaaStr

But you’ll need someone to manage a diverse team of professionals — demand gen, field marketing, customer marketing (to existing customers), product marketing, brand marketing, event marketing, analyst relations and marketing, growth hacking, and press, media, and PR. They want to execute their own vision for how to scale.

Scale 69
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What’s The #1 Challenge After $1m-$2m ARR?

SaaStr

Q: What’s the number one challenge for scale-up founders? You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. You will need a VP of Product to scale your roadmap. You can’t hack it forever. Finding, hiring and retaining these VPs is challenge #1 for scaling up.

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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

When to Accelerate Growth? Early stages of growth. One of the most recent trends is the use of “ growth hacking.” Growth hacking is a process of taking shortcuts. This is needed to scale the business. However, as these companies quadruple their sales teams they scale failure.

Scale 100
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What Marketing Mostly Means at $0m, $1m, $10m, and $40m ARR

SaaStr

Marketing = Growth Hacking. As you truly scale, most of your leads will come from your brand. I’m worried. You don’t need a CMO. At least, not yet. Let’s roughly break up what “marketing” means at different stages of a SaaS company: $0-$1m ARR. You are the 10,000th SaaS company to market. 1m-$10m ARR. . 10m-$20m+ ARR.

Scale 300