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The product-led approach is a go-to-market strategy that puts the product at the forefront of the business and relies on it as the main driver of attracting, activating, and retaining customers. If used effectively, it can significantly reduce the money spent on marketing and sales activities. Product-led growth.
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Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketingmanagers, and growthmarketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Tweet this quote.
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