Speak Softly and Carry a Big Gift: How Strategic Gifting Creates Opportunities
Sales Hacker
AUGUST 4, 2022
But it won’t help you if you don’t leverage it to actually develop and grow relationships. I looked for clues to who they were: Maybe a sports team in the background of a profile picture, or a picture of their favorite pet, etc. And in return, they often gave me their business. This wasn’t a data-driven process.
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