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A Trend to Avoid: The CMO That Wants to be CRO

SaaStr

Q: What are the most common challenges of a VP of marketing transitioning into a Chief Revenue officer CRO role? Way, way too many senior marketers think CRO is “the next step” for them. But here’s what happens: They don’t know how to recruit an A+ sales team. I’ve almost never seen this work. This is hard.

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Build Customer Loyalty in the First 30 Days

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor.

Scale 113
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10+ LinkedIn Profile Tips to Stand Out in 2021

Sales Hacker

That idea might sound crazy, but it’s actually part of a new trend sales organizations are using to hit their revenue targets. With the shift to remote work and more new products hitting the market every day, it’s no surprise that social selling has risen in popularity. LinkedIn Profile Tips for Sales Reps.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 146
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An Overview On Teresa’s Torres Continuous Discovery Framework

User Pilot

The product-led approach is a go-to-market strategy that puts the product at the forefront of the business and relies on it as the main driver of attracting, activating, and retaining customers. If used effectively, it can significantly reduce the money spent on marketing and sales activities. Product-led growth.

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The Founder Mindset: 3 Places Pessimism Balances Optimism

Sales Hacker

Wiza’s accuracy-obsessed B2B contact database offers 99% coverage of LinkedIn profiles as well as a powerful Chrome extension that enables you to access contact data while browsing LinkedIn profiles and when exporting from Sales Nav. That’s sales. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen.

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How to Build a Community to Grow Your SaaS Company

Chart Mogul

This was a fairly easy case to make — when we analyzed won deals, there was a strong correlation between sales prospects that had met our team in person, and the deal closing. Simply put, making friends was good for growth. We also made a firm decision to ban our sales team from the community. Recruitment.