Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). What is Intent data? No one wants to see generic, templated content in their inbox or feed.

Strategy 214

Strategy B2B Sales Enablement Advertising 214

User Pilot

DECEMBER 17, 2021

Product marketing sits at the intersection of different teams, from sales enablement to customer support. Your product marketing team will depend on the size of your business and your goals. What’s the difference between product marketing and traditional marketing? Source: Userpilot.

Product Marketing 105

Product Marketing Marketing Sales Hiring Onboarding 105

Sales Hacker

DECEMBER 20, 2018

Catalyst Sale Podcast. Producer/Host: Catalyst Sale/Mike Conner and Mike Simmons. Catalyst Sale enables organizations to build and deploy top-notch sales teams through training and enablement. Sales Pipeline Radio. Producer/Host: Heinz Marketing/Matt Heinz. Links: Website , iTunes , Stitcher.

Scale 111

Scale Underperforming Technical Team Sales Social Media 111

OpenView Labs

DECEMBER 21, 2020

Teams are starting to ramp back up, and the next chapter of inside sales is a little wild. In 2021 we will start to see the convergence of product led growth, remote sellers, remote buyers and sales enablement technology that tracks EVERYTHING. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1:

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Sales Hacker

AUGUST 4, 2022

Boulevard is a platform serving spas and salons — point-of-sale, scheduling, and payments. Boulevard’s VP of Marketing, Bernice Lopez-Brennan, was literally running growth marketing while packing boxes for FedEx. As she admitted with a rueful laugh, “It was no way to scale.”. So the team got strategic.

Scale 107

Scale Underperforming Technical Team Social Media Payments 107

OpenView Labs

FEBRUARY 2, 2021

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58