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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. I’m a growth marketer who specializes in SaaS.

SaaS 111
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Overcome The 5 Most Common Sales Objections in B2B Sales

Sales Hacker

Alex Birkett, growth marketer at HubSpot and co-founder of Omniscient Digital , has this to say: . “I This could include content formats such as white papers , case studies, testimonials, and more. . If this happens, try to learn more about what their colleagues might want to know and possible objections they might have.

B2B 103
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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

They will do outbound, they will qualify inbound, they can close small deals, they can close large deals, they can write white papers, they will do everything and they like to do that. Talk to him. It’s people who will do everything. They really liked to do that. So they’re very much entrepreneurial at heart.

Scale 146
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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

This can be anything from downloading a white paper to signing up for a trial. This is your marketing team’s main toy! Select List of SaaS Marketing Automation tools. Here are some commonly used customer lifecycle terms: Visitor : Anonymous user on the website. Lead : Person who has expressed some interest in the service.

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9+ Best Content Strategy Agencies to Look Out For in 2024

How To Buy Saas

They provide excellent services to write and design ebooks and white papers and use them efficiently to attract leads. Their expert team of graphic designers helps you create impressive visual content for marketing and advertising. Foundation Marketing provides you with services according to your needs and business size.

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The Definitive List of Top SaaS Blogs and Influencers

SaaSHolic

Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France. Growth Hackers Created by Sean Ellis , early growth marketing at Dropbox and Evenbrite , and also the founder of Quaraloo. They write great articles, white papers and guides.