SaaStr
JANUARY 2, 2021
The #1 biggest mistake I see from $1m to $10m ARR is chasing new market segments, new categories, new areas where you have 0 or almost no traction. Align your marketing budgets. Your sales headcount. You’ve gotten 50, 100, whatever # of businesses to pay you $1,000,000 a year. There are 10,000 new apps out there.
SaaStr
OCTOBER 6, 2019
But specializing across the sales process will take more headcount. ” This is when you compete aggressively not only in the market segments where you have a big competitive advantage, and usually win (which usually has a much cheaper CAC) … but to win big, you also use your $20m, $40m, etc.
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Sales Hacker
APRIL 29, 2021
If you’re going to welcome sales folks into the writer’s room, possibly in collaboration with the marketing team, then it will be more important than ever to distinguish between the unique roles and functions which make up your sales content supply chain. Here are the functions your content supply chain should include. Content Management.
The Angel VC
DECEMBER 12, 2018
Like a large tanker at cruising speed that cannot quickly take a turn, a startup with a fast-growing headcount and a high burn rate loses some of its ability to quickly react to new information, new insights, or changes in the market. If you’re setting yourself up for hypergrowth, the margin for error is very thin.
OpenView Labs
JUNE 3, 2021
When should you hire a product marketer? There’s often no shortage of needs to fill, so it’s common that formal product marketing headcount is typically added when a company reaches an inflection point. “Think of product marketing as a role that helps both product management and the company scale.”
Outseta
JANUARY 20, 2020
Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. What I love about this list is so many of these ideas fly in the face of what we often read about “successful” SaaS start-ups in the media. You read that right—two!
Point Nine Land
DECEMBER 12, 2018
Like a large tanker at cruising speed that cannot quickly take a turn, a startup with a fast-growing headcount and a high burn rate loses some of its ability to quickly react to new information, new insights, or changes in the market. If you’re setting yourself up for hypergrowth, the margin for error is very thin.
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