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In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.
UIpath, the wildly successful robotic process automation solution out of Romania, is on a similar trajectory. As I wrote here , trying to forecast what happens to your CACs if you 10x your sales and marketing spend is very difficult. eight years. The main reason is that your customer acquisition costs are highly front-loaded.
What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. While these revenues are pay-per-use, rent payments are both large and regular.
You may be hesitant to add the overhead for what appear to be operational roles but in my experience the right people are revenue levers, helping you sell more, faster. Here are 5 roles you may not have thought of and how they can help drive immediate revenue & sales efficiency impact. Is it time for a sales engineer?
UIpath, the wildly successful robotic process automation solution out of Romania, is on a similar trajectory. As I wrote here , trying to forecast what happens to your CACs if you 10x your sales and marketing spend is very difficult. eight years. The main reason is that your customer acquisition costs are highly front-loaded.
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