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The good news is, you can support these price points effectively with a very efficient inboundsalesteam, and/or a mix of self-serve and sales-led. There’s a whole other category of apps SMBs and SMEs can afford that cost $99-$299 a month or so. There are a ton of apps that end up being $3k-$6k a year.
Base your inboundteam around the buyer journey by figuring out where in the funnel customers need the most help to make a purchase decision. Once your remote inboundsalesteam is in place, use automation to help them sell more efficiently. Then, hire for the right remote fit.
This is why the very largest enterprise software companies pursue the biggest customers; because they leverage the sales economies of larger accounts. Let’s contrast an inboundsalesteam at an SMB company and with an outbound salesteam at an enterprise company where both companies spend the same per year in sales, about $0.75M.
To help support your inside salesteam, we advise investing in a content management solution early in building your inboundsalesteam. At Ambition, Jeremy switched from a massive, unwieldy Google Sheet to Guru with great results – especially since his salesteam lived in Slack and Salesforce.
The marketing and rev-gen teams meet with the inboundsalesteam on a daily basis for weeks leading up to Demo Day. This allows the salesteam to provide feedback on the lists. It allows the marketing team to optimize their demand-generating campaigns.
Successful inboundsalesteams are able to get to know prospects quickly by asking them smart, qualifying and relevant questions. Now, when your salespeople have the lead, you need to do everything in order to keep them. So, instead of just selling and convincing, your salespeople need to continue the educational experience.
But we started out in what felt like a bunker room, and there was three of us and we’re setting up calls and starting to bring the inboundsalesteam out to Austin, Texas, which made sense in so many ways strategically.
So I ended up running a customer success management team, a support team. We had a pre-salesteam. We had an inboundsalesteam as well, basically quite a few groups. And we were also looking for something that was very flexible.
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