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The Innovator's Dilemma for SaaS Startups

Tom Tunguz

These distribution advantages take many forms: a simpler product (Box vs Sharepoint); mobile app store distribution (Expensify vs Concur); content marketing (Zendesk vs Oracle/Peoplesoft). This is why the very largest enterprise software companies pursue the biggest customers; because they leverage the sales economies of larger accounts.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

So I ended up running a customer success management team, a support team. We had a pre-sales team. We had an inbound sales team as well, basically quite a few groups. And lastly, because Intercom is a single platform, surveys work seamlessly across web and mobile.

Scale 118
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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

Inbound marketing ensures that your business is found when potential customers are looking for similar products and services. It does not matter whether it is via search engines, social media, relevant websites, mobile devices or referrals. This help takes the form of educational content that is created specifically for your buyers.