How ZoomInfo Converts Hundreds of Leads in a Single Day — With a ‘Demo Day’ Sprint
Sales Hacker
OCTOBER 15, 2020
Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. But, at the end of the day, the team did hit that first number. It sounded crazy at first. So, how do we do it?
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