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and Is the app so core, or at least is on a path to become so core, that they can charge $20,000+ a year for it? Even a fairly small business can pay $10,000-$20,000 a year for one app, usually. There’s a whole other category of apps SMBs and SMEs can afford that cost $99-$299 a month or so. Or at least $10,000 at a minimum?
This means that such companies are product-oriented as well, but also include a small inside account management team to help them catch and convert by providing real-time assistance during the software purchase process. This is a unique SaaS sales model and the benefits are stark. Picking the ideal softwaresales model.
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