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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages.

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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. She’ll be talking about her approach to sales as a team sport.

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Product Positioning: Definition, How to Do It, and Examples

User Pilot

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Take funnel analysis as an example.

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How to Sell to a CFO: 8 Tips to Keep In Mind

Sales Hacker

Collaboration results in the development of products and services that make life easy for the people, driving the market, and indirectly leading to economic growth. Conduct in-depth research. By conducting proper research. Conclusions based on hypothetical cases are highly prone to risks, and risks are bad for business.

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24 Best Ecommerce Quotes for Digital Sellers

FastSpring

You need something that makes you think about your digital business in a new way, renews your motivation, and helps you be more innovative. Nobody wants a bad review. But bad reviews help you improve and create a better experience for your customers. To me, this quote is all about market research. Communication.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

User Pilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign.