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From Platforms to Protocols: Making Sense of Decentralized Social Media (and What it Means for the Future)

Buffer Resources

Social media users are facing some pretty big challenges today. Most social media users — especially those leveraging the networks to boost visibility for themselves, their businesses, or their work — accept that the good of social media goes hand-in-hand with the bad. 

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Our Worst Vendor Launched a Great New Feature Today. And Just Like That—I’m Back

SaaStr

All of a sudden, we could automate one piece of our social media in a way we couldn’t for years. The Relationship Was on Life Support Five years ago, we adopted a social media platform that promised to automate a piece of our production. Even worse, social media changed and the product barely worked now.

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Scaling Customer Success from 0-5,000 Customers with Drata’s VP of Customer Success and VP of Customer Experience

SaaStr

We live in a world of online reviews and social media, so any customer can provide their review to the entire world based on their singular experience with your brand — for better or worse. Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators.

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What You Need to Know About How to Use Bluesky

Buffer Resources

Bluesky is quickly becoming a hot topic among social media enthusiasts, attracting users curious about its decentralized approach. However, with any new social network, especially one as innovative as Bluesky, knowing where to start can be a bit overwhelming. What is Bluesky?

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6 Social Media Mistakes You’re Making and How to Fix ‘Em (2021-2022 Guide)

Unbounce

There’s no denyin’ social media is a powerful tool you can use to increase brand awareness and connect with your target audience, but the pandemic has taken this to a whole new level. Social media use during the pandemic has gone “way, way up”. Users seek out different social media channels to fulfill specific needs.

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When is the Best Time to Post on TikTok in 2024?

Buffer Resources

There have been many studies analyzing other  social media apps , but because TikTok is a relatively new platform, the numbers are a little more limited.  This is where  social media scheduling tools  like Buffer shine. Is there a best time to post on TikTok?

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How to Create a Swipe File for Your Social Media Ideas

Buffer Resources

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.