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Start by interviewing your current clients. For example, if I were doing this for my content marketing service, Grizzle , I would ask my clients questions like: What does your current PR system look like? When writing your description, tag the person you interviewed to introduce them and tell your audience what they’ll learn.
At GLG, Jess launched and built three new businesses, professional services, life science, and corporate markets that resulted in over $100 million in incremental revenue. It’s a marketplace for attorneys for large enterprise. It’s sometimes referred to as in the alternative legal services space. 1) Specialization.
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