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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Depending on what you want to achieve, customer interviews can be divided into two groups: 1.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Depending on what you want to achieve, customer interviews can be divided into two groups: 1.

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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

We’ve got an interview with Brandon Meyers , the chief revenue officer of ADARA. He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. So it’s a great show.

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45 – Technical leadership (from a past CTO, CEO, Director of Engineering, and Coder), with Cynthia Del’Aria

Natalia Luneva

Today I interview Cynthia Del’Aria and we talk about leadership in the SaaS world. Cynthia helps business owners turn their idea for an app, custom software, subscription product, or website into higher profit with higher margins. How Cynthia came up with the idea of a startup incubator. Connect with Natalie on Facebook.

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Buy vs. Build: The Subscription Billing Iceberg Effect

Chargify

Managing offers, reliable billing, and subscription lifecycle management is complex, creating an iceberg effect for companies that decide to tackle it on their own. It allows us to upgrade, downgrade, or cancel a client’s subscription easily. Below, we’ll shed some light on the great buy vs. build debate. Uri Foox, Founder, Zoey.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Employee satisfaction score : Satisfaction and engagement among employees are typically measured through anonymous employee surveys and one-on-one interviews. Come up with product and new feature ideas.

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

And then, in the 50s, they introduced this new thing, and there was resistance. Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. You can also read the full transcript of the interview, which has been lightly edited for clarity, below. Security on auto-pilot. Caught your interest?

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