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Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.
Q: Should ProductMarketing Work for Product or Marketing? Productmarketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from productmarketing. Maybe we expect too much, even up to $10-20M ARR, and expect magic from productmarketing.
Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product.
Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. Podcast Full Interview: Audio Listen online or find it on more podcast services. If you have the CEO, CTO, some executive chat through, here’s the big picture of the company. Jump to video.
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews.
Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts. Lenny’s Podcast homepage.
For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. Gaetan Gache t: The fact that you’re new is actually becomes a negative. And we were acting as the CTO of Gap and whatever, another title.
Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. ProductMarketing Manager: This person is tasked with developing productmarketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews.
Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. It’s whether or not you can get the right human-computer interaction.
Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.
Metrics and analysis of customer and the product lifecycles is fundamental to growth decision-making in a SaaS company. Chief Product Officer. Lots of companies have both a Chief Product Officer (CPO), and a Chief Technology Officer, where the CPO is more of an elevated ProductMarketing/Management executive.
You can watch the full session , and if you missed the podcast with the first half of the interview, you’ll find that here. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. What’s the go to market motion look like? Henry Schuck.
About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. So we didn’t have productmarket fit for that. I wasn’t necessarily enjoying myself.
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
Now, without further ado, let’s listen to this interview with Zvi Guterman. He co-founded and served as CTO of Safend, an endpoint security solution acquired by Wave Systems. I’m really curious to learn about new technologies that allow us to move faster. Outreach has your back. About Zvi Guterman and CloudShare.
What does really effective productmarketing mean to Paul? Why does Paul believe that the builders are the new pro athletes? Below, we’ve shared the transcript of Harry’s interview with Paul. In a COVID world, where employee appetite is actually pretty high to try new tools. Harry Stebbings. Paul Rosania.
With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Below, we’ve shared the transcript of Harry’s interview with Bob. 298: Startup success is not exclusive to Silicon Valley. Harry Stebbings.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. Companies that have great, happy, productive employees do better by every single return. Or, my favorite, I’m new, this is my first time.
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