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The Top 10 Reasons to Attend 2025 SaaStr Annual, May 13-15 in SF Bay!!

SaaStr

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.

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What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024

SaaStr

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing.

Scale 284
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Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product.

CTO Hire 209
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How SMB Digital Brands Can Win the Best Talent

FastSpring

Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. Podcast Full Interview: Audio Listen online or find it on more podcast services. If you have the CEO, CTO, some executive chat through, here’s the big picture of the company. Jump to video.

SMB 107
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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

User Pilot

Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts. Lenny’s Podcast homepage.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.