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Examples: CTO, COO, CFO. Interview salespeople: Great salespeople obsess about their deals, game planning to win at each step, and agonizing about the factors that could kill a deal. Interview the salespeople involved in top wins and losses, and ask what got their customer to conviction or where a deal stalled out.
They will do outbound, they will qualify inbound, they can close small deals, they can close large deals, they can write whitepapers, they will do everything and they like to do that. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. Talk to him. It’s people who will do everything.
Now, without further ado, let’s listen to this interview with Jeff Winters. We launched REGIE, our product, back in February, but we’re releasing the new and improved REGIE now. I go to the 500th floor of this enormous edifice in New York, and I walk in. It was unthinkable. Anyway, check them out at www.outreach.io.
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