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Square’s Rohini Pandhi on spotting and solving customer problems

Intercom, Inc.

Here are five quick takeaways: Instead of relying on word of mouth to permeate the team, write things down. If Rohini’s team is making changes to the UI or the front end, they can test quickly and easily, but because their core product is payments-based, much more rigor is required compared to your typical software product.

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Why You Need FULL Funnel CRO Right Now

FastSpring

Barriers are anything that stop a buyer from converting, such as website usability, solution fit, or pricing. But he explains that what happens on the website is such a small and early part of the entire customer relationship. Stream the entire conversation or read the highlights below. Jump to highlights. But sign-ups went down.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

If you’re a senior engineer and want to further your career, what skills should you develop? Moving forward in your career, avoid the trap of doing work that feels high-impact, but it’s actually not , or work that makes you look good at the expense of the project and the team. How do people move into staff engineering roles?

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Know who is the foundation of your product and build your product for that user (in Stripe’s case, developers). I’m an execution person.

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How Dopple Is Defining an Emerging Market

FastSpring

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. But Dopple’s team took the opposite approach.

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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. Happy post lunch interview. But how do companies gain secure access to that data in the first place? Enter the platform company. Zach : Go for it.

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SAAS Marketing Growth Hacking Roadmap For 2021 [19 Strategies]

How To Buy Saas

With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. Setup Pricing model and payment gateways.