FastSpring

JANUARY 23, 2025

If you own a SaaS or other digital product business such as a Slack plugin, Chrome extension, online publishing business, mobile app, or even a blog and youre looking to exit, you may have a lot of questions about how best to go about it. Podcast Full Interview: Audio Listen online or find it on more podcast services.

Scale 120

Scale Entrepreneurship Scaling Underperforming Technical Team 120

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. This has created large amounts of data for running teams. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat. Mark couldn’t disagree more: .

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople.

Scale 279

Scale Sales Hiring Scaling Revenue 279

User Pilot

MARCH 13, 2024

Every seasoned product marketer knows that adding new features to your product is key to product management success. TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. But not just any features will do.

Underperforming Technical Team 105

Underperforming Technical Team Scale User Experience Interviewing 105

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Jason Lemkin: But usually your teams can’t do that. So you’re going to need at least three of those in the sales ops team. This always works.

Scale 299

Scale Outsourcing Services Sales Hiring VP of Engineering 299

Intercom, Inc.

JUNE 7, 2018

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. I know you interviewed Andrew Chen , and he embraced the term early on. Developing a growth culture at Dropbox.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

User Pilot

SEPTEMBER 25, 2023

Concept testing takes place before the development phase to assess how well the idea could satisfy user needs , while usability testing focuses on how easy the product is to use and navigate and happens during the development stage. In monadic tests, participants provide in-depth feedback on one concept only.

Underperforming Technical Team 105

Underperforming Technical Team Interviewing Data Analysis AI 105

Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services.

Sales Hiring 202

Sales Hiring Interviewing Scale Underperforming Technical Team 202

User Pilot

MAY 1, 2024

He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Lenny’s Podcast homepage.

Underperforming Technical Team 102

Underperforming Technical Team New CTO Interviewing CTO 102

User Pilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. Why do developers overengineer software products?

Underperforming Technical Team 105

Underperforming Technical Team Management Interviewing Scale 105

User Pilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. User interviews : One-on-one conversations for qualitative insights. What is market research?

Market Research 101

Market Research Marketing Strategy Underperforming Technical Team 101

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.

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Underperforming Technical Team Scale Benchmarks Sales 165

SaaStr

FEBRUARY 25, 2020

For example, if you’re getting ready to close the deal, sales team’s pretty darn excited. You have to be aware, you have to listen, and you have to talk about the bad things your customers are saying about you. Is this related to a new product release we did? You need to think about what are all those points?

Scale 241

Scale Underperforming Technical Team Sales Hiring Software Review 241

Intercom, Inc.

JANUARY 20, 2022

Since then, in anticipation of Intercom’s R&D plan for 2022, we started looking at our internal cadence of productivity and kicked off a project to evaluate each process from ideation to shipping. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

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Underperforming Technical Team Headcount Sales Hiring Scale 249

Sales Hacker

MAY 20, 2020

To be successful, organizations have to have good product-market fit , customer trust, and a fantastic customer experience throughout the entire customer lifecycle. As such, much of sales and marketing’s focus is external to attract customers, and rightly so. Building the Sales Enablement Function. But as a leader, be prepared.

Sales Enablement 131

Sales Enablement Underperforming Technical Team Sales Communication 131

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Below is a lightly edited transcript of our interview. After I had left, we started to see that we had product-market fit.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Intercom, Inc.

MAY 12, 2020

This month’s episode looks at the contentious notion of “product judgment.” And perhaps more importantly, how can you develop it? If you’re short on time, here’s five quick takeaways: Why do we say product judgment as opposed to product taste or instinct ? ” What is it?

Underperforming Technical Team 173

Underperforming Technical Team Interviewing Communication B2B 173

Intercom, Inc.

OCTOBER 15, 2020

Then I worked on “Pokemon: Mac and Cheese” for Kraft” Bob: When I was part of the new product team, we would not only design things we also worked with suppliers and would fly all over the world to actually get those lines up and running and do that kind of stuff. People keep talking about product market fit.

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What are the key milestones that go into both, and in different phases of company building — especially pre to post product-market fit?

Product Marketing 78

Product Marketing Scale Sales Hiring Sales Recruiting 78

User Pilot

SEPTEMBER 2, 2024

TL;DR Customer-led marketing focuses on improving marketing strategies and messaging based on customer feedback and behavior insights. Customer-led growth focuses on using customer insights to drive overall business growth, including product development, acquisition strategies, and customer retention.

Marketing 111

Marketing Underperforming Technical Team Education Interviewing 111

User Pilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Let’s discuss these benefits in more detail.

Sales Recruiting 105

Sales Recruiting Underperforming Technical Team Interviewing Social Media 105

User Pilot

JUNE 29, 2024

It contains the way they feel and experience your product/service and what they’d like you to improve, maintain, or add. You should gather product feedback to understand customer needs , influence the product development process, and improve user retention. Use this information to drive product decisions.

AI Search 111

AI Search Underperforming Technical Team Interviewing AI 111

Chart Mogul

JANUARY 9, 2025

Self-service sales model This is when customers explore and experience your product independently without needing hands-on help from your sales team. SaaS companies with more complex products often use the self-service model alongside other sales models to reach different types of customers. Heres a breakdown of each: 1.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

User Pilot

JANUARY 16, 2024

Not performing user research on your target audience User research forms the foundation for building effective products. Going ahead to develop products or features based on assumption doesn’t always end well—you’re likely to build something that doesn’t solve real user problems. Wasting time and money.

Underperforming Technical Team 105

Underperforming Technical Team User Experience Onboarding Mobile 105

SaaStr

JULY 29, 2022

We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. One, if you have good examples of companies who did both single player and multiplayer in the product that worked really well. So that’s one question.

Scale 278

Scale Scaling Sales Hiring Enterprise 278

User Pilot

JULY 23, 2023

With a jobs-to-be-done template, you can easily transform your customer interviews into actionable insights and develop an engaging product with high chances of success. It operates under the premise that customers purchase products and services to get a “job” done. Get direct product feedback through in-app surveys.

Underperforming Technical Team 98

Underperforming Technical Team Interviewing Leadership Innovation 98

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. User interviews Website analytics Product analytics , and more. Put simply, user personas impact your entire business model.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

User Pilot

JULY 14, 2024

Customer segmentation vs market segmentation Market segmentation is a broader concept that divides the entire market into distinct groups. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers. Need-based segmentation in Userpilot.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

Neil Patel

OCTOBER 24, 2020

Unfortunately, your in-house team doesn’t have the required expertise to push through change. Our team at Neil Patel Digital has compiled the ultimate guide below to help you understand the nuances of working with a consultant for the best results. How to Find a Good Consultant – Getting the Interviewing Process Right.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

User Pilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

User Pilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Intercom, Inc.

MARCH 17, 2022

As his Twitter bio reads, he quite likes “the beautiful mess of product development.”. In this episode, our own Product Manager Mathew Cropper sat down with John to chat about what it means to be a product evangelist and how product management can be a force of change within an organization. Start with the why.

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Underperforming Technical Team Scale Banking Customer Success 151