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Planning to Do a SaaS Startup? Don’t Forget the 20 Interview Rule.

SaaStr

But let me just make one suggestion if it’s early days: Don’t Forget the 20 Interview Rule, if you are planning to sell to the enterprise / businesses of any meaningful size. The 20 Interview Rule is simple: Before You Write a Line of Code, Interview 20 Real , Potential Customers. Not your friends. And listen.

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HubSpot Co-Founder and Chairman Brian Halligan on SaaS Markets, Board Meetings, and AI’s Impact

SaaStr

Here are the key takeaways from part 1 of this interview. Reflecting on Company Outcomes as a Founding CEO We started with Brian flipping the tables a bit and asking Jason a question to kick off the interview: “I know this is a podcast supposed to be interviewing me, but do you regret selling your company?”

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A 10 Point Checklist for Hiring Your First Few Sales Reps

SaaStr

Selling for a startup is a completely different gameits scrappier, harder, and requires more creativity. Be very wary of hiring anyone at an early-stage startup who has never worked at one before. These experiences build the grit needed to succeed in a startup. Interview Enough Interview at least 30 candidates.

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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

Don’t try to evolve into a compound startup later – Unlike conventional wisdom about starting focused and expanding, Conrad believes it’s “really hard” to transition from a point solution to a compound startup: “You kind of have to almost refound the company.” The advantages are substantial: 1.

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The Top 10 Questions to Ask a VP of Marketing in an Interview

SaaStr

I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. They may be better suited from a startup further along, with a much bigger brand. But a new VP of Marketing will really only do 3 things. This is my #1.

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13 Tips to Being a Better Interviewer. Don’t Waste That Podcast or Event.

SaaStr

Secrets to a solid interview: 1/ Interview your heroes 2/ Do an hour of research 3/ Write out 5 great questions + 5 back-up questions 4/ Listen, and ask +1 follow-up question on the great responses 5/ Share questions ahead of time. The other day on Twitter a CEO asked who they should emulate as an interviewer for their new podcast.

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A Lot of Great Sales Leaders — Just Aren’t Great at Selling Anymore. And Why You Really Need a VP of Sales, and Not a CRO.

SaaStr

Your startup almost certainly isn’t a soft-landing place. Someone that wants to sell. Go deeper and really ask during the interview process. When you hire the perfect resume, make sure they still are, too. No matter how much you’ve raised. That’s somone that optimizes process and team and strategy.