SaaStr

MAY 6, 2021

You might never have considered a Chief Revenue Officer (CRO) because it’s not been a common role until very recently, and because you might not have the kind of revenue that needs its own manager. If you’re a company that has a 100% sales-driven business model, it makes sense to hire a big-deal revenue person. Is a CRO right for you?

Sales Hiring 305

Sales Hiring Sales Recruiting Interviewing Revenue 305

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either. Its benefits aren’t felt right away.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

SaaStr

JULY 29, 2021

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. If you hire someone to do the first sales, you’ll never understand it yourself. When you go to hire your first sales rep, hire 2. 50% of the job for a VP is recruiting. A bit more here. Great at engineering. More here.

Sales Hiring 317

Sales Hiring Sales Recruiting Interviewing Engineering 317

SaaStr

JUNE 2, 2023

Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. The team has great visionary, product, and execution capabilities and a solid go-to-market strategy. CROs should focus on capturing that unrealized demand which is not a sales-led effort.

Sales Recruiting 264

Sales Recruiting Sales Hiring Scale Branding 264

SaaStr

MARCH 22, 2022

I really appreciate you coming to talk about how to attract, hire, and build a more diverse sales team in your organization. So I’ve been building top-producing sales teams for a really, really long time. So over the years, I’ve watched many sales leaders go out and say, “Brian’s my top producer.

Sales Hiring 264

Sales Hiring Sales Recruiting Scale Sales 264

SaaStr

NOVEMBER 19, 2020

Enough to invest, but not enough to go crazy with. More on that here and a great video discussion below: You’ll probably be ready for your first VP of Sales by $1m in ARR. Ideally, have your VP of Sales on board in time to hire reps 3-300. Earlier is better. IME, rough order to make hires in: VPM: $0.2m

Part-Time VPE 363

Part-Time VPE Sales Hiring CTO Hire Scale 363

SaaStr

JANUARY 27, 2021

I probably will pass on investing in you if I don’t know you want money. We recently did a New New in Venture event and I asked the question of many top VCs including David Sacks, Keith Rabois, Aileen Lee and more. “Give the VP of Sales More Time” This is always terrible advice. In one sales cycle, or less.

Part-Time VPE 348

Part-Time VPE Sales Hiring Scale Sales Recruiting 348

SaaStr

AUGUST 8, 2023

In a fascinating workshop session, Miao shares his thoughts on how finance teams can contribute to company strategy and grow revenue. Growth Strategy Identify and implement new growth opportunities and revenue streams. Growth Strategy Identify and implement new growth opportunities and revenue streams. Sign up for free.

Scale 239

Scale Finance Outsourcing Services Sales Recruiting 239

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. George wrote a fantastic article detailing how to determine the product marketing strategy through beta products.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

SaaStr

FEBRUARY 27, 2023

This was Storyblok’s strategy when it started expanding its team. Storyblok started with a leadership-first hiring plan and a recruitment strategy that involved the following: A test to know how candidates handle different tasks and their expertise level. Outbound: including Account Based Marketing (ABM). Self-service.

Scale 245

Scale Sales Hiring Sales Recruiting Scaling 245

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. For instance, Founders Fund doesn’t really invest in AI, health tech, or edtech, even if you’re growing 5x. On the sales side, people hired way too much.

Sales Hiring 306

Sales Hiring Sales Recruiting Scale Headcount 306

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. 20 VCs do come to me to invest in the company now. Jyoti Bansal: Let’s switch topics to sales.

Sales Recruiting 264

Sales Recruiting Sales Hiring Scale VP of Engineering 264

SaaStr

OCTOBER 3, 2023

It’s so, so easy to stand out in recruiting if you’ve actually done your homework. Invest those extra cycles. At a C-level you are interviewing the client to identify culture fit, blockers, budget, vision and can you execute, fund and build your strategy.” A week later, he emailed me back — “Aha!

Interviewing 278

Interviewing Sales Hiring Sales Recruiting Consulting 278

SaaStr

JULY 13, 2023

Q: Where Should SDRs Report — Marketing or Sales? Continuing the conversation on effective team members, it’s important to hire the right people to manage SDRs. A VP of Sales might seem the logical place to have your first SDR team report. But if they’ve never managed a higher turnover SDR team, they often melt.

CTO Hire 242

CTO Hire Sales Recruiting Sales Hiring Scale 242

Sales Hacker

NOVEMBER 8, 2024

For example, sending a kickoff gift tailored to a customer’s recent experiences or interests shows you’re paying attention and invested in their journey. GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor.

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

Sales Hacker

FEBRUARY 16, 2024

Sales leaders like Florin Tatulea (Director of Sales at Barley) feel the impact from the past few years alone: “Pure cold outbound is 3x harder than it was in 2021.” Sales team members should capable of understanding at least a few key signals and knowing which subsequent actions based on those signals will have the greatest impact.

Sales Recruiting 125

Sales Recruiting Strategy Systems Review Sales 125

Sales Hacker

JUNE 10, 2021

There’s one thing recruiters are unanimous about. It’s that sales representatives are one of the toughest positions to hire for. The demand for sales reps is one of the highest of any job. Our recruitment team at EASI has gotten really good at this. Sales courses are largely absent from college curricula.

Sales Hiring 128

Sales Hiring Sales Recruiting Sales Interviewing 128

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: Up until 2020, the wave of passion for events and content was so strong that all he could do was ride the wave with no strategy.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales. Starting a new sales team is not unlike doing improv.

Sales Hiring 171

Sales Hiring Sales Recruiting Underperforming Technical Team Scale 171

SaaStr

JULY 1, 2021

I want to come be your VP of sales and, you’re going to meet me for the first time. Spencer : For me, the key things for a VP of sales is, “OK, tell me about your best reps. We’re trying to recruit someone that’s way above our weight class, so that we can actually scale. You hire a search firm.

VP of Engineering 299

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 299

SaaStr

OCTOBER 26, 2023

Co-founder and CEO at Greenhouse, Daniel Chait, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Greenhouse, a successful recruiting software company at $200M in ARR today. A Multi-Segment Strategy You have to be intentional in your strategy to solve for the long tail. He ran from the term.

Sales Hiring 286

Sales Hiring AI SMB Scale 286

SaaStr

APRIL 30, 2022

Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. And there are basically two sales models out there. Kind of extreme sales models out there for SaaS businesses.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services 265

Merchant Services Scale Sales Recruiting Sales 265

SaaStr

JUNE 11, 2019

Keith Rabois is an investment partner at Khosla Ventures where he focuses on consumer Internet, education, enterprise, financial services, and digital health investments. Because you’ve done a lot of angel investments in your time as well. I probably invested in 80 or so, maybe 85 companies. You guys are awesome.

Merchant Services 274

Merchant Services Part-Time VPE Sales Hiring Scale 274

Unbounce

JULY 19, 2022

So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing out on valuable additional sales! Many marketers are turning to affiliate marketing as a way to generate more leads and sales with less effort. It’s a cost-effective strategy.

Merchant Services 145

Merchant Services Strategy Marketing Sales Recruiting 145

Intercom, Inc.

MAY 13, 2021

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges.

Scale 177

Scale Customer Success Sales Hiring Strategy 177

Intercom, Inc.

JUNE 2, 2021

By failing to acknowledge the differences early, teams risk misallocating their focus and energy when solving problems, investing too much or too little in each one. “ Investment . This type of innovation can factor into the business strategy, product strategy, and execution levels. Investment. How to rank.

Innovation 251

Innovation Sales Recruiting Investment Strategy 251

Sales Hacker

JANUARY 20, 2022

Strong sales reps are the lifeblood of your business and how you choose to invest in them matters. For frontline sales managers, attributes like competency, quality of work, ease of execution, and length of contribution indicate reps’ overall job success, but you can’t rely on those inputs to tell you if they are personally satisfied.

Sales Recruiting 117

Sales Recruiting Scale Retention Sales 117

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Start building out your sales operations department by hiring someone to own your CRM.

Sales Recruiting 119

Sales Recruiting Scale Sales Hiring Sales 119

SaaStr

APRIL 23, 2019

And can you talk a little bit about touching on the hiring point, because you did say that you focused a lot on talent, and recruiting. And coming from Brazil without a big network in Silicon Valley, un-launched, without a website, it was actually really hard to recruit the first ten people. And it’s very helpful. Anu: Got it.

Sales Hiring 218

Sales Hiring Sales Recruiting Scale Payment Methods 218

Neil Patel

FEBRUARY 17, 2021

You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step. Advantages of Direct Response Marketing.

Sales Recruiting 141

Sales Recruiting Marketing Social Media Branding 141

Sales Hacker

DECEMBER 5, 2023

Tips for recruiting the best possible team members and how patience factors into that. 25:17) Writer’s PLG motion, including self-serve and sales-assisted, and how it’s used to turn small downloads into big enterprise accounts. (31:07) 31:07) A consultative sales process and messaging considerations. (36:56)

Sales Recruiting 126

Sales Recruiting Enterprise AI Banking 126

Sales Hacker

JANUARY 28, 2021

That idea might sound crazy, but it’s actually part of a new trend sales organizations are using to hit their revenue targets. Social selling is a way for sales professionals to use social media platforms to connect with prospects and start building relationships. LinkedIn Profile Tips for Sales Reps.

Sales Recruiting 130

Sales Recruiting Technical Review Sales Hiring Software Review 130

SaaStr

JULY 4, 2019

Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace.

Sales Hiring 219

Sales Hiring Scale Engineering Sales Recruiting 219

Neil Patel

FEBRUARY 17, 2021

They can help humanize your brand and, ultimately, boost sales. There’s no corporate sales message with an employee spotlight. Boost Your Recruitment Strategy. The kind of talent that takes your company’s sales to the next level. Even more so if it’s senior management or an executive position.

Sales Recruiting 141

Sales Recruiting Sales Hiring Social Media Sales 141

SaaStr

AUGUST 8, 2019

Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB. The topic of the day is secret to SMB sales. That’s fantastic.

Sales Recruiting 127

Sales Recruiting SMB Scale Sales Hiring 127

Intercom, Inc.

NOVEMBER 17, 2021

Every tech company wants to be more “data-driven”, to ensure their decisions are shaped by a robust customer understanding – a picture of their customers’ past, present, and future needs that can inform long-term company strategy. For that, we rely on user research. User research is the practice of understanding people – the “why”.

Sales Recruiting 156

Sales Recruiting Sales Hiring Interviewing Trends 156