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My intention today is to share a little bit about our journey as a company, my personal journey as an entrepreneur, and give you something that you can take away to apply to your own businesses. His name is Nate Walkingshaw and he has a book out on product leadership that was recently published, which is an incredible book.
Today on the show, we’ve got Brian Litvack, the first person that ever hired me as a sales consultant and my fast friend. Key lessons learned in 10 years of top leadership [12:23]. Sam Jacobs: Today on the show, we’ve got Brian Litvack, the first person that ever hired me as a sales consultant and my fast friend.
If you’re familiar with what a CRM is already, then you intuitively know that an enterprise CRM is basically a CRM solution tailored to larger (enterprise-level) companies with complex processes and large sales teams. Salesenablement. Enterprise CRM vs. SMB CRM. But what exactly makes a CRM ideal for a large company?
Takeaway #1: Don’t be afraid to ask customers how they’ve been impacted by this crisis—whether it’s directly via phone or passively via a survey. Reaching out to customers via phone helped motivate their team by hearing customers’ sense of relief and gratitude. It’s been hard to contact customers by phone since offices are closed.
We invest in enterprise startups throughout the country and you know we live and breathe enterprise tech, by how much we nerd out on sales completely, with all of our enterprise portfolio companies. So I like to say that if sales is like a train, then sales compensation is the driver. This doesn’t make any sense.
You can come up to me after this and I can give you a list of 10 people, but find somebody that’s been a VP of Sales before successfully in a startup, scaled that to some level of success and make that person sort of an independent arbiter of that process. They don’t have an agenda. You take as long as you need.
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Wise : Subject matter expertise: Wise positions itself as an expert in the field by creating educational content around international finance, currency exchange, and cross-border payments. For some founders, building out your personal brand can feel like a chore, but it is the best way to build trust with your target audience.
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