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Both have also evolved from different roots (marketing for HubSpot, team management for Monday) to now have CRMs as their core. Both started SMB (Monday even more so), and Both have now gone more enterprise (Monday even more) But still with the vast majority of their customers SMB.
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paid webinars, funnel management, ABM, podcasts, newsletters, etc. The markets are often too nichey for B2C techniques to work as well, and there is too much competition for these tiny niches. This is one reason you see so many B2B $$$ into field marketing (events, trade shows, etc.), Those are more work than Adwords and Facebook ads.
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A mobile phone is their dominant source of managing business activities. The mobile phone user has the highest NPS as a BILL user because it’s super simple and easy, and the clerk does all the data entry, pulling everything in and managing it. Six quarters seems to be the right balance, and managing P&L is always about balance.
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