Market Research Marketplace as a Service Underperforming Technical Team 
SaaStock
FEBRUARY 14, 2019
We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Aaron Ross is a name many would be familiar with.
User Pilot
DECEMBER 9, 2021
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign.
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SaaSX
FEBRUARY 26, 2020
Today’s digital marketplace is a vast and wild place. Plus, you’ll also be obliged to bring your entire team on board by encouraging your colleagues to roll out the welcome mat and adopt some partner-friendly best practices. Will the current market landscape make space for your collaboration? Ask yourself: .
ProfitWell
MARCH 11, 2020
For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. Customer service is huge!
SaaStr
FEBRUARY 16, 2025
While competitors invested in huge sales teams, Atlassian actually restricted direct customer interaction. By forcing self-service, they inadvertently created stronger customer champions who had to deeply learn the product themselves. This created a natural product-market fit validation system for their marketplace.
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