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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. Navigating market dynamics in 2025 and beyond Matt emphasized the cyclical nature of the payments industry, likening it to a pendulum.

Payments 130
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5 Resources to Build Your App Idea

Neil Patel

Meanwhile, the average person has more than 80 apps on their phone. Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. Considering building an app?

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How to Create a Services Marketplace

Neil Patel

A service marketplace is a website or app for buying and selling services. The most successful service marketplaces cater to a specific market and redefine how we manage our lives. These online marketplaces have also made remote work more accessible to millions of people around the world. What Is a Service Marketplace?

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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

For instance, market research data can help you decide on effective product management strategies. Similarly, in-app behavioral data can help you to optimize the user experience, and event data can reveal areas of improvement in your conversion funnel. Gather data. Visualize data to uncover insights.

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What are Customer Insights [+ Examples and Best Tools]

User Pilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

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Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Andreessen Horowitz

This makes marketing different from, say, fintech, where users expect a single, correct answer to queries and there’s a higher threshold for accuracy. Concurrently, the way companies view marketing is changing. Concurrently, the way companies view marketing is changing. But this evolution is just getting started.

AI Search 121
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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This enables more personalized and impactful approaches to meet customer needs.