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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

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6 Customer retention metrics vital to growth | ProfitWell

ProfitWell

Creating effective marketing campaigns, R&D strategies, and sales processes require a clear and consistent understanding of your customers. the percentage of customers who continue to use and resubscribe to your service over time) is your golden ticket to profits. For SaaS companies, scoring negative net MRR churn is HUGE.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Your core is a lot like pricing in SaaS companies. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies.

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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

Setting the right price for your products and services can be tricky. But how do you communicate your pricing in a way that highlights how valuable the products and services you have to offer truly are? SaaS products like ConvertKit, Squarespace, and Canva offer multiple subscription tiers. Lets get started. Why does it matter?

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Global Marketing Strategies for SaaS and Software

FastSpring

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market.

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Why the SaaS Business Model Is Going to Dominate the B2B Tech World

SmartKarrot

The B2B Tech world is booming with SaaS business models. Statistics claim that about 50% of the enterprises run their operations by depending on a SaaS platform, of which 38% work exclusively on the SaaS module. Let us dive right into this article and explore the world of SaaS and its facets deeply.

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How to Create a Seamless Product Launch Marketing Plan

User Pilot

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start.

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