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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Scale 323
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15 Ways for Effectively Scaling SaaS

User Pilot

Scaling SaaS is not for the faint of heart. If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Provide the necessary training for your sales teams.

Scale 105
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9 Survey Examples to Tap Into What Your Customers Are Thinking

User Pilot

If you’re searching for “survey examples”, you probably want to know: What do effective surveys from leading companies look like? Wordtune’s customer research survey Wordtune uses this targeted survey to gather insights into the types of software its users use during work hours. Was my guess right?

Scale 102
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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Observational research : Watching users engage with the product, e.g., through session recordings.

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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Talk: Scaling & Exiting: Dreams, Designs & Dramas.

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PODCAST 117: The Tools You Need If You Want to Succeed at Scale with Michael Coscetta

Sales Hacker

Michael is a member of Revenue Collective, but perhaps most importantly, he’s the chief sales and strategy officer for Compass, that fast-growing real estate behemoth. Michael talks about how he does that at scale and how he thinks about scale. Michael talks about how he does that at scale and how he thinks about scale.

Scale 125
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Convert your ad traffic with personalized landing pages

Intercom, Inc.

The below chart averages all of our live chat related DRLPs, some of which performed better than others, but even including the underperforming DRLPs, we’ve seen positive results. Figure out who your ideal customers are using internal data or market research and then segment your ad campaigns accordingly.

Scale 136