article thumbnail

Mastering Growth in the AI Era: How to Stand Out, Acquire Customers, and Raise VC Dollars with B Capital, Zetta, and Glasswing

SaaStr

The harsh reality: Most enterprises are adopting AI due to FOMO (Fear Of Missing Out) rather than for specific business outcomes. The actual tech stack matters. Yet there’s a massive gap between interest and implementation.

article thumbnail

4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

Top CMO Learnings: The CMO should be the quarterback of your pipeline – They’re the only executive with visibility across all four pipeline sources (Marketing, SDR outbound, Alliances, and Sales outbound). It’s designed to help CEOs and C-level executives understand marketing and work effectively with their marketing teams.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Best NPS Software and Survey Tools to Consider

User Pilot

It is tailored for product teams who need to send NPS surveys inside their app and analyze it without technical expertise. 3 Delighted for e-commerce, tech, and non-profit teams Creating NPS surveys with Delighted. 4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys.

article thumbnail

The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

Well, it’s partially due to new ways of buying. For example, there’s a striking preference for third-party purchases, as explained by Malko, “One in five buyers prefers to buy from someone other than you…This is key for thinking about how we go to market.”. In fact, 86% of buyers use peer review sites when buying software.

article thumbnail

9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

article thumbnail

SaaS Spend is Here to Stay: How Sellers Can Survive the Shift to Remote Selling by Looking to Their Buyers

SaaStr

By Kara Kennedy, G2 Director of Market Research. 88% of businesses have shifted to remote work due to the COVID-19 pandemic, leading us all into uncharted territory. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out.

article thumbnail

The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. André Baldini, CEO, Superlógica Tecnologias.