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Transforming customer support with automation: Key trends and challenges for support leaders

Intercom, Inc.

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. Understanding the automation opportunity.

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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

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The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

Software is becoming a reflection of our everyday lives, with many of the highest-traffic categories in video conferencing, cryptocurrency mining, marketing automation, and project management software. The trends indicate that there is an influx of spending on solutions that make remote work more simple.

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5 Graphic Design Trends to Improve Your Social Media Branding in 2024

Buffer Resources

These influences give rise to a wave of new graphic design trends, revolutionizing how we conceive, craft, and engage with art. Many of these graphic design trends infiltrate the realms of business and marketing. Embracing the latest graphic design trends. One powerful strategy?

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SaaS Spend is Here to Stay: How Sellers Can Survive the Shift to Remote Selling by Looking to Their Buyers

SaaStr

By Kara Kennedy, G2 Director of Market Research. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out. Let me reassure you: Remote selling is not a temporary trend.

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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

With decades of experience in payments, Matt provided invaluable insights on emerging trends, regulatory changes, and the future of Embedded Finance. Navigating market dynamics in 2025 and beyond Matt emphasized the cyclical nature of the payments industry, likening it to a pendulum.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Resources

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. But if they don’t match your budget or needs, I’ve also researched two alternatives for every tool.