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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

. “More leads = better marketing” – Many founders obsess over lead volume while ignoring lead quality. A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. Listen to sales calls or conduct market research to understand if your category has formed yet.

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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages.

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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Goal alignment begins with getting the board, the CEO, the head of sales, and the head of marketing in the same room. Perera is not alone in his championing of sales and marketing alignment. Deliver one narrative.

Scale 328
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A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)

SaaStr

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. So how can a CEO manage their marketing effectively?

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The “It Factor” in Selling Is a Myth: How to Build a Team of Top Performers

Sales Hacker

The reality for many organizations is—top performers thrive and the rest of the team is left behind. A recent survey from Mindtickle and Heinz Marketing of 280 sales and revenue leaders found that only 14.7% of sales teams hit their goals. But each member of your sales team has unique strengths, weaknesses, and learning styles.

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The 6 Best Digital Strategy Companies of 2020

Neil Patel

I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients. When it comes to digital strategy and content marketing I’ve shown it can work. Usman Group – Best for Mid-market Business Strategy. Which parts of your business are underperforming?

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Product Positioning: Definition, How to Do It, and Examples

User Pilot

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.