Chart Mogul

MARCH 5, 2019

By divvying-up your audience and applying a personalized marketing strategy to each segment, each audience will then have its own funnel, unique messaging and unique incentives to purchase. “Segmentation gets people to make decisions” Travis Logan, CTO & Co-Founder, Justuno. right in your welcome pop-up?

Merchant Services 73

Merchant Services Scale New CTO CTO 73

SaaStr

NOVEMBER 13, 2024

Ben Calderon, Samsara’s CTO who runs the hardware team did the hardware at Meraki. Unlocking a Larger TAM Samsara has taken its initial total addressable market and actually, 50x’d it. So how did they take an initially undervalued market segment and grow the company to the billions?

Scale 279

Scale CTO Coach AI New CTO 279

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MAY 2, 2019

And my retort was, for the first year, basically, well they’re the team that’s got my here so I’m going to stick with it, which I did for a year and then we kind of started turning around a little bit and saying, look, yeah, but are we growing as fast as we could be given the new reality of the ground? Vlad: So what’s the new reality?

Scale 207

Scale Business Sales Hiring CTO Hire 207

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up. Ross : Yeah.

Technical Advisors 232

Technical Advisors Scale Sales Hiring Sales Recruiting 232

Intercom, Inc.

JULY 9, 2020

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199