SaaS: Is B2B Revenue Better than B2C?
FastSpring
JUNE 22, 2022
Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? Companies like Dropbox, 1Password, and Sketch originally found success with general consumers or freelancers, then expanded into the mid-market and enterprise markets.
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