Remove Market Segmentation Remove Sales Hiring Remove Sales Recruiting
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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

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Dear SaaStr: Is a Big Market Really Better Than a Niche Market?

SaaStr

Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. A small segment of a large market is often where most of us star t. One of the best sales people. The best product guy or marketing person.

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Stop Following These 10 Terrible Pieces of SaaS Advice with SaaStr Founder Jason Lemkin (SaaStr Podcast 682)

SaaStr

2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will. The best VPs of Sales hit the ground running.

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Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions’ CRO, and 6Sense’s CMO (Pod 522 + Video)

SaaStr

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. Here are three things that helped 6sense reach this mark and beyond: Defining their revenue operating model by hiring for RevOps and not taking the common DevOps and SalesOps approach.

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There’s more than one path to $100 million

The Angel VC

It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. As I wrote here , trying to forecast what happens to your CACs if you 10x your sales and marketing spend is very difficult. The main reason is that your customer acquisition costs are highly front-loaded.

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The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

Engineering manages IT. Hiring managers take on HR responsibilities. Specifically, I’m talking about product management and product marketing. Product marketing also focuses on understanding the market and market needs, but with an emphasis on understanding the buyer of the company’s products and services.

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There’s more than one path to $100 million

Point Nine Land

It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. As I wrote here , trying to forecast what happens to your CACs if you 10x your sales and marketing spend is very difficult. The main reason is that your customer acquisition costs are highly front-loaded.