SaaStr
JUNE 15, 2023
Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. A small segment of a large market is often where most of us star t. One of the best sales people. The best product guy or marketing person.
SaaStr
JANUARY 28, 2022
When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. The go-to-market segment worked together on key metrics across the revenue board. Skilled development and enablement: You can’t disrupt a market by hiring people from legacy vendors hoping they’ll figure it out.
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Sales Hacker
MAY 6, 2021
From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?
SaaStr
NOVEMBER 12, 2019
I started a software company in college to make it easy to update websites called Content Management Software Now, and I had this idea for Pardot, I wanted to make it easy for marketers to run campaigns online and measure their results. Let’s be 50/50 co-founders and let’s start a company in the sales space.”
SaaStr
AUGUST 25, 2023
2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will. The best VPs of Sales hit the ground running.
Sales Hacker
NOVEMBER 15, 2017
With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.
SaaStr
AUGUST 5, 2019
So what is our target market? We go after two market segments, and I think this is important because when you’re a young SaaS company, we would be happy to sell to anybody who had a pulse. And we said we’re not going to focus on these other segments, which is real large enterprises and also consumers.
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