SaaStr

NOVEMBER 12, 2019

I started a software company in college to make it easy to update websites called Content Management Software Now, and I had this idea for Pardot, I wanted to make it easy for marketers to run campaigns online and measure their results. We raised $0 of venture capital. We started the business in 2007. We sold Pardot.

Sales Recruiting 202

Sales Recruiting Scale Outsourcing Services Sales Hiring 202

SaaStr

AUGUST 25, 2023

You have to understand how venture capital works. 2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will.

Part-Time VPE 242

Part-Time VPE Scale Sales Hiring CTO Hire 242

SaaStr

AUGUST 5, 2019

We’re over 600 employees, and we’re currently privately backed, and you could see the list of a lot of our venture capital backers who have some common Silicon Valley names. They are like Kleiner Perkins, Google Ventures. So what is our target market? First off, the land, this is your typical initial sale.

Sales Recruiting 203

Sales Recruiting Construction Scale SaaS 203

The Angel VC

DECEMBER 12, 2018

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.

Sales Recruiting 106

Sales Recruiting Sales Hiring SaaS Payments Scale 106

SaaStr

DECEMBER 5, 2019

And the very first thing that I did, like any neurotic person is I Googled corporate venture capital. They might be sales operations challenges. Can we put our product on your paper and your sales team of 4,000, 5,000 people sell a product? To get that distribution all over the world in different market segments.

Development Team Review 147

Development Team Review Scale Technical Review Software Review 147

Outseta

JANUARY 20, 2020

In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. You read that right—two!

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Point Nine Land

DECEMBER 12, 2018

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61