Remove Market Segmentation Remove Sales Recruiting Remove Venture Capital
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Stop Following These 10 Terrible Pieces of SaaS Advice with SaaStr Founder Jason Lemkin (SaaStr Podcast 682)

SaaStr

You have to understand how venture capital works. 2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will.

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7 Lessons Helping Start Pardot, SalesLoft and Calendly (Video + Transcript)

SaaStr

I started a software company in college to make it easy to update websites called Content Management Software Now, and I had this idea for Pardot, I wanted to make it easy for marketers to run campaigns online and measure their results. We raised $0 of venture capital. We started the business in 2007. We sold Pardot.

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There’s more than one path to $100 million

The Angel VC

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.

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“Land, Expand, Explode: How to Win the Long-Game in SaaS” Egnyte Chief Customer Officer and Co-Founder Rajesh Ram (Video + Transcript)

SaaStr

We’re over 600 employees, and we’re currently privately backed, and you could see the list of a lot of our venture capital backers who have some common Silicon Valley names. They are like Kleiner Perkins, Google Ventures. So what is our target market? First off, the land, this is your typical initial sale.

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10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

And the very first thing that I did, like any neurotic person is I Googled corporate venture capital. They might be sales operations challenges. Can we put our product on your paper and your sales team of 4,000, 5,000 people sell a product? To get that distribution all over the world in different market segments.

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Understanding the SaaS business model

ProfitWell

There are a number of funding types that serve the SaaS business model, including: Venture Capital: The glamour means of procuring funds for your startup, venture capital is provided by firms or funds that see high growth potential or a strong track record of recent growth in a SaaS company, enough to merit substantial financial assistance.

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There’s more than one path to $100 million

Point Nine Land

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.