SaaStr

NOVEMBER 12, 2019

SalesLoft obviously is more sophisticated, has a CFO, has an FP&A function, and the big difference that we never got to on the Pardot side that SalesLoft has been doing for years is taking your aggregate metrics and breaking it down by segments. 10,000 bonus for referring a software engineer. And it worked great.

Sales Recruiting 202

Sales Recruiting Scale Outsourcing Services Sales Hiring 202

Outseta

MAY 8, 2020

Best of all, the types of smart people that you run into in tech run the gamut from highly technical software engineers, to massively creative designers and marketers, to analytical data wizzes and finance experts. As a US citizen, it’s very clear to me that many of our best and brightest go into this field.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies.

Business 52

Business SMB Scale DevOps as a Service 52

Outseta

OCTOBER 11, 2019

Realizing that Codewars had helped them develop a strong methodology for assessing coding ability, the founders then pivoted and turned that same assessment methodology into a platform that companies use for hiring software engineers. Both markets segments are over-served and highly competitive.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50