SaaStr

NOVEMBER 1, 2024

Right now is one of the hardest times of the year for marketers. A CMO panel consisting of the CMO of Snowflake , Denise Persson, CMO of Carta Nicole Baer, and the VP of Marketing at LinkedIn for Sales, Gail Moody-Byrd all answer Carilu Dietrick’s questions, CMO and advisor formerly at Atlassian, about all things growth for 2025.

Scale 234

Scale Sales Hiring Strategy Marketing 234

Kellblog

NOVEMBER 7, 2024

Increasingly, you’ll hear the term “business outcomes” popping up in software marketing. Leaving too much to the mind of the reader by omitting advantages and benefits is — not to put too fine a point on it — the cardinal sin of marketing. Look, this is a tricky marketing problem. In this case, business outcomes.)

Marketing 125

Marketing Business Finance Sales Hiring 125

SaaStr

FEBRUARY 12, 2024

Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. More here: I Hired My VP of Marketing at $20k MRR. Strong Disagree.

Product Marketing 201

Product Marketing Marketing Scale Communication 201

Tom Tunguz

APRIL 25, 2024

A one percentage point share shift represents about $750 million of spend or about $5b in market cap. billion users AI is accelerating growth in a $75b market, 20 year old market. If these growth rates aren’t a sign of anything to come, the amount of market cap creation in front of us will a garguantuan figure.

Azure 184

Azure AI Search Marketing ChatGPT 184

Tom Tunguz

SEPTEMBER 15, 2024

Last week at SaaStr, we unveiled the results of the Theory Ventures 2024 Go-to-Market Survey. This annual survey shines some light into the state of SaaS sales & marketing, offering a glimpse into how founders & companies are navigating the current business landscape.

Marketing 145

Marketing AI Startup Pricing 145

SaaStr

SEPTEMBER 27, 2024

Dear SaaStr: I Don’t Know Marketing. I’ve never seen a marketing agency get a startup qualified leads , especially at the earliest start-up phases. And managing online marketing and advertising for you — once you’ve proven you can get the basics working yourself. Even the best marketing agencies mainly help you scale.

Scale 244

Scale Marketing Advertising Startup 244

Tom Tunguz

SEPTEMBER 8, 2022

This chart holds the secret to successful hiring of go-to-market teams. It formed the basis for a career at HubSpot predicated on consistent quantitative analysis to scale the go-to-market, which he detailed in the Sales Acceleration Formula in 2015. What is it? Closing ability correlated negatively.

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Sales Hiring Sales Recruiting Scale Marketing 334

Tom Tunguz

DECEMBER 31, 2022

Just how big is the current web3 B2B SaaS total addressable market (TAM)? But a nascent mid-market does exist : 41 companies produced between $5-25m. in startup market cap. To contrast with web2, Salesforce counts 150k customers in a market of about 650k who spend $57b annually. This is just the web2 CRM market.

Payment Solutions 306

Payment Solutions B2B Software Payment Services 306

The Daily Egg

FEBRUARY 2, 2023

ClickUp is our favorite marketing project management software of the six tools we review below. The post Best Marketing Project Management Software Compared appeared first on The Daily Egg. This platform stands out from other options.

Software Review 302

Software Review Software Management Marketing 302

Tom Tunguz

SEPTEMBER 19, 2024

A mantra circulating in Silicon Valley has echoed that the tepid exit markets will revive as a result of a laxer monetary policy. The Fed cut rates by 50 basis points this week. The last ten years’ data suggest the relationship is real & non-linear.

Marketing 218

Marketing Acquisition Startup Software 218

Tom Tunguz

JANUARY 18, 2022

Public market investors are rotating out of high growth technology companies as the Fed’s policies of quantitative easing, asset purchases, and low rates abate. The question on every software founder’s mind today must be, how will this affect the private financing markets? Only the 2016 reduction of 57% surpasses it.

Marketing 362

Marketing Startup Finance Technology 362

SaaStr

MAY 13, 2024

I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. Well, the learning is to focus your marketing efforts primarily on what your VP of Marketing is good at. Most marketers we’ve talked to don’t really believe in the ROI. Their VP of Marketing.

Sales Hiring 220

Sales Hiring Marketing Branding Product Marketing 220

SaaStr

FEBRUARY 8, 2024

And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut.

Marketing 218

Marketing Scale B2C B2B 218

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. What Should I Expect?

Sales Recruiting 197

Sales Recruiting Marketing Sales Hiring Market Segmentation 197

The Daily Egg

JULY 18, 2021

An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a relationship with your customers. The post Best Email Marketing Courses Compared appeared first on The Daily Egg.

Marketing 313

Marketing Business 313

The Daily Egg

AUGUST 8, 2022

Affiliate marketing has a definite allure. The post How to Start an Affiliate Marketing Business appeared first on The Daily Egg. It’s a lucrative business that continues to generate income even when you’re off the clock.

Marketing 332

Marketing Business 332

The Daily Egg

JULY 16, 2021

In 2021, running a successful online business requires savvy digital marketing skills. The internet is packed with endless digital marketing courses and it takes some digging to discover the best course for your needs. The post Best Digital Marketing Courses Compared appeared first on The Daily Egg.

Marketing 331

Marketing Business 331

The Daily Egg

JUNE 10, 2020

Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management.

Software Review 325

Software Review Software Marketing Data 325

The Daily Egg

APRIL 14, 2020

Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. The post Best Email Marketing Services appeared first on The Daily Egg. But before you can start thinking about subject […].

Marketing 362

Marketing Engagement Strategy 362

The Daily Egg

DECEMBER 24, 2020

Marketing is the lifeblood of every business, and every year, it gets more and more digital. Online content creation, social media management, SEO, email marketing…the list goes ever on and on. The post Best Digital Marketing Agencies appeared first on The Daily Egg. They save […]. They save […].

Marketing 274

Marketing Social Media Strategy Management 274

SaaStr

SEPTEMBER 24, 2023

Last week we had a great one with Sarah Scharf, VP of Marketing of Vanta, check it out here. This week we have Jessica Gilmartin, Chief Marketing Officer of Calendly! #1. Jessica brings nearly 20 years of marketing and leadership experience to Calendly. What’s your core stack of apps today?

Marketing 246

Marketing Leadership Engineering Enterprise 246

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 234

Scale Revenue Scaling Marketing 234

Tom Tunguz

MAY 2, 2022

A founder recently told me he would have built his company differently in another fundraising market. In 2008, tightfistedness dominated the market. The 11 year bull market transformed that dynamic. It depends on the depth of the potential recession and the impact to the capital markets.

Product Marketing 325

Product Marketing Sales Hiring Marketing Software Development 325

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Sales Hiring 251

Sales Hiring Startup Marketing Technical Review 251

SaaStr

FEBRUARY 1, 2024

Dear SaaStr: What Is The Ideal Size For a SaaS Marketing Team? The ideal size of a SaaS marketing team until you are at $10m+ ARR is the size that is accretive. The last thing you want is a bunch of “marketers” whose ROI you don’t understand. It happened almost everywhere the past few years But marketing is your future.

Scale 227

Scale Marketing SaaS Scaling 227

The Daily Egg

AUGUST 16, 2022

Effective email marketing is crucial for success in the ecommerce space. The post The Complete Guide to Ecommerce Email Marketing appeared first on The Daily Egg. It’s one of the best ways to communicate with both current.

Marketing 305

Marketing Communication 305

The Daily Egg

JULY 15, 2022

But the software provider also has a built-in email marketing service for Shopify. The post The Complete Guide to Shopify Email Marketing appeared first on The Daily Egg. Shopify is best known for its industry-leading ecommerce platform.

Marketing 304

Marketing Software 304

Chart Mogul

NOVEMBER 19, 2024

Marketing attribution is all about figuring out which marketing efforts are driving results. Marketing attribution is a notoriously difficult topic, as it involves multiple points of uncertainty: lack of data, duplication, multiple user paths, different user intent etc. Why is marketing attribution important?

Marketing 52

Marketing Technical Review Software Review Customer Lifetime Value 52

Sparktoro

OCTOBER 7, 2024

A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing the lead in the search advertising wars. Supposedly, in 2025, for the first time, Google may fall under 50% of market share in search advertising (according to an eMarketer report the WSJ cites).

Marketing 107

Marketing Advertising Data 107

Inturact

NOVEMBER 20, 2024

In a recent episode of Talking SaaSy with Inturact, marketing strategist Marcos Bravo shared insights from his fascinating journey from Disney character performer to marketing maverick, revealing why most companies get brand voice wrong and how to fix it.

Branding 99

Branding Marketing AI Communication 99