SaaStr
MARCH 23, 2025
For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). The VPCS should also own time-to-value (TTV) how quickly customers realize ROI from your product. In short: VPCS Quotas : NRR, GRR, TTV, and customer advocacy.
Tom Tunguz
JUNE 10, 2024
Since 2020, Apple has marketed their products as the private alternative poking fun at how public we all are about the minutia of our lives. Apple is competing using the challenger sale : Apple is telling the market, to use AI, you should want private AI, you should want to control your own data because it’s valuable 1.
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SaaStr
AUGUST 19, 2021
Here are some rough rules: You want a VP of Everything (Sales, Marketing, Product, Eng) by about $1m-$2m ARR. ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur? What skills should he or she look for? A bit more here.
SaaStr
SEPTEMBER 26, 2022
Here are some rough rules: You want a VP of Everything (Sales, Marketing, Product, Eng) by about $5m ARR, and ideally, Sales and Marketing well before that. ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur?
SaaStr
NOVEMBER 19, 2020
ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. He’d found several good First VP candidates, in particular, a strong first head of marketing and a strong first head of product. And your first VP of Marketing just increases qualified leads by 25%. ARR VPS: $1-$1.5m More here: [link].
Tom Tunguz
AUGUST 22, 2024
Today, buyers are more familiar & have security options : deploying AI on virtual private cloud architectures, tools to delete data from cloud AI vendors, dedicated security tools for AI, & a panoply of open source alternatives. ROI (return-on-investment) has replaced fear.
SaaStr
JUNE 3, 2021
The top 5, with links to the related posts: It may well take 24 months to get to true product-market fit and Initial Traction. VPS, VPM, VPP, VPCS, VPE, etc. If you budget any less, you probably will fail. This isn’t B2C and virality won’t accelerate the process. You have to love, or at least commit to, recruiting constantly.
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