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Dear SaaStr: What “Quotas” Should My VP of Customer Success and VP of Product Have?

SaaStr

For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). The VPCS should also own time-to-value (TTV) how quickly customers realize ROI from your product. In short: VPCS Quotas : NRR, GRR, TTV, and customer advocacy.

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Top 10 Reasons SaaStr Annual 2025 Will Be Better Than Ever!! May 13-15 in SF Bay!

SaaStr

AI Speakers: CEO Snowflake + CEO Observe: Where B2B Applications Are Going CEO Box Aaron Levie: AI, Agents and The Next Era of SaaS COO Google Cloud Francis deSouza: Hyperscalers: The Future and More CTO Rubrik: Co-Founder & CTO, Arvind Nithrakashyap CTO Neo4j: Philip Rathle (Valuation $2B+): How Revolut Left Salesforce and More: Rolling Your (..)

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Dear SaaStr: I’m Bootstrapped. How Can I Afford to Hire Any VPs?

SaaStr

Here are some rough rules: You want a VP of Everything (Sales, Marketing, Product, Eng) by about $1m-$2m ARR. ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur? What skills should he or she look for? A bit more here.

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Dear SaaStr: When should a bootstrapped startup hire a (CFO, COO, CMO)?

SaaStr

Here are some rough rules: You want a VP of Everything (Sales, Marketing, Product, Eng) by about $5m ARR, and ideally, Sales and Marketing well before that. ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur?

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What Has Your GPU Done For You Today?

Tom Tunguz

Today, buyers are more familiar & have security options : deploying AI on virtual private cloud architectures, tools to delete data from cloud AI vendors, dedicated security tools for AI, & a panoply of open source alternatives. ROI (return-on-investment) has replaced fear.

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What Order Should You Hire Your Management Team In?

SaaStr

ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. He’d found several good First VP candidates, in particular, a strong first head of marketing and a strong first head of product. And your first VP of Marketing just increases qualified leads by 25%. ARR VPS: $1-$1.5m More here: [link].

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You *know* your exec team desperately needs an offsite. We’ve got the easiest (and best, and cheapest) solution

SaaStr

Mastering the Mid-market: Lessons on Building and Selling into Scaling Enterprises. Your Marketing leaders get the playbook from Sprig, SalesLoft, TalkDesk, Lever, G2 and many, many MORE! Keshila Shannon, SVP Marketing @ Lever. 5 Customer Marketing Strategies Guaranteed to Grow Your Business. Toni Tiffany, VPCS @ Orum.