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This Software-as-a-Service (SaaS) approach revolutionized the industry, making powerful CRM tools accessible without on-premise installs. Over the past two decades, Salesforce has evolved from a sales CRM into a comprehensive platform spanning sales, service, marketing, e-commerce, and app development.
The market need for SaaS products has exploded and investment in SaaS companies has accelerated, requiring more talent to grow and scale. Hiring a traditional outboundsalesteam to target CIOs used to be the norm for B2B sales. That work scales, but a founder that closes every deal doesn’t. .
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