Marketplace as a Service Product Marketing Sales Recruiting 
Unbounce
JUNE 16, 2020
These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Your partners act as an outsourced sales and marketing team. Increased Product Focus.
Casey Accidental
JANUARY 23, 2019
They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. When I enter a city or country, who is in charge of that market’s success?
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Sales Hacker
JUNE 7, 2021
Sales customer insights. Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. But what are these insights that will transform the conversations salespeople have?
OpenView Labs
FEBRUARY 3, 2022
Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. Accelerate hiring of internal recruiters.
SaaStr
JULY 9, 2019
Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Well, you have to build a direct sales force. We said, “How important is Giraffe to you in your recruitment process?”
SaaStr
APRIL 30, 2022
It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customer acquisition.
FastSpring
MARCH 27, 2023
It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And I just started a consulting business, it was a service business. on just how to bucket the messaging from our product marketing perspective. Before seeing good success in the company.
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