Remove Marketplace as a Service Remove Product Marketing Remove Sales Recruiting
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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Well, you have to build a direct sales force. We said, “How important is Giraffe to you in your recruitment process?”

Scale 206
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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Your partners act as an outsourced sales and marketing team. Increased Product Focus.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customer acquisition.

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Customer Insights to Transform Sales Conversations

Sales Hacker

Sales customer insights. Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. But what are these insights that will transform the conversations salespeople have?

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Centralization Vs. Decentralization in Marketplaces and Scaling Companies

Casey Accidental

They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. When I enter a city or country, who is in charge of that market’s success?

Scale 73
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Crushing the Pivot: Lessons Learned from a Product Reboot with TaskRabbit (Video + Transcript)

SaaStr

It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid. The marketplace was doing well. We were growing, but there was still a lot of friction in the product. Why don’t we take Atlanta, a smaller market and just test it there?

Scale 138
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Beyond the hype: Practical advice on building a platform

Intercom, Inc.

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.