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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales , no other approach to distribution ensures the exposure and revenue of the channel. By doing so effectively, you can unlock a path to scaling profits. Diminishing profit margins. Three distinct stages of channel maturity.

Scale 299
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The 6th DO for SaaS startups – Fill the funnel

The Angel VC

Here's another post in my series on DOs and DON'Ts for early-stage SaaS startups : 6th DO for SaaS startups Fill the funnel Or: Focus on inbound marketing, but try lots of things and double-down on what works In this post I'm going to write about lead generation for SaaS startups. That's the whole idea of inbound marketing and lead nurturing.

Scale 143
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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. Godard Abel | Co-Founder and CEO @ G2.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. Let’s get selling! What Is B2B Ecommerce?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 137
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The Playbook to 10 Things a CEO Should and Should Not Expect From the CMO (Video + Transcript)

SaaStr

Maria and Anthony present the CEO and CMO playbook of how the CEO and CMO can partner with other members of the team to grow sales and marketing. So I think that’s contributing to this importance of kind of investing in marketing and sales. Want to see more content like this? Join us at SaaStr Annual 2020. Maria : Agreed.

Scale 292
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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”