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Unlike in-house developers that build tools for internal use, ISVs create software intended for external customers. How ISVs Differ from General SoftwareDevelopers While both build applications, ISVs operate as businessesselling, licensing, and supporting their software.
Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers.
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