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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. To assist you with this all-important self-assessment, CloudBlue is introducing our Channel Maturity Scale.

Scale 299
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The 6th DO for SaaS startups – Fill the funnel

The Angel VC

If you are a travel startup or an online shop, for example, millions of people search for your products or services online so you can use SEM, affiliate marketing, banner ads and other proven tactics to acquire large numbers of customers. Compared to that, marketing for consumer Web startups can be relatively straightforward.

Scale 143
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A Vendor’s Guide to B2B Ecommerce

FastSpring

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. Godard Abel | Co-Founder and CEO @ G2.

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper.

SaaS 111
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The Playbook to 10 Things a CEO Should and Should Not Expect From the CMO (Video + Transcript)

SaaStr

And our job is to basically find a way to bring that to life, be ambassadors of the brand and bring it out to the marketplace. But I think marketers need to appreciate that the founder and CEO sets the vision for the company. Anthony : So it’s not about sort of humbling ourselves. Anthony : Yeah.

Scale 267
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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

And I just started a consulting business, it was a service business. And that kind of gave us a little bit of a head start to then bring together a couple of angels and like early stage investors to hire our first couple engineers and really pivot from being a service company to starting the path to becoming a software company.